"... it was Benson and Hedges and small laughing Martians that got me into advertising. My biggest achievement is my two daughters. My biggest regret is missing the last game ever to be played at Highbury. I like to listen, think, create. That's my creative process. Inspiration has come from Marcel Duchamp, Carl Dreyer and Stella Artois.

There is no one key moment in my career. As for the future of advertising, if I knew that I wouldn't be sharing it here. I wish I'd known everything I know now when I started out..."


Interview from Shots 100 reproduced with the kind permission of Shots Magazine. www.shots.net